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Communication for Development

This is our bread and butter. ARDA was formed in 1994 at a symposium that assessed the development communication needs of the continent. Back then in 1994, it was decided that the best means to reach the low-income and low-literacy populations that most needed to hear the messages was radio and drama.

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This is our bread and butter. ARDA was formed in 1994 at a symposium that assessed the development communication needs of the continent. Back then in 1994, it was decided that the best means to reach the low-income and low-literacy populations that most needed to hear the messages was radio and drama.

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